Campaign Page Elements
A successful campaign page tells a compelling story. Here's what you need:
1. Hero Section
- Company logo: High resolution, transparent background
- Cover image: 1920x1080px minimum
- Tagline: One sentence describing what you do
2. Video Pitch
Campaigns with video raise 50% more on average. Your video should be:
- 2-3 minutes maximum
- Professional quality (but authentic)
- Feature founders speaking to camera
- Show your product/service in action
3. The Pitch
Write compelling content covering:
- The problem you solve
- Your solution and how it works
- Market size and opportunity
- Business model
- Traction and achievements
- Use of funds
- Why now, why you
4. Financials
Be transparent with:
- Historical revenue/losses
- Key metrics (users, customers, etc.)
- Projected financials with assumptions
5. Team
Investors back people first. Include:
- Professional photos
- Brief bios highlighting relevant experience
- LinkedIn profiles
✅ Tip: Look at successful campaigns on other platforms for inspiration on presentation and storytelling.